Computer Hardware. Deep Market Insights.
360-degree market insights for
Easily configured, market
and customer analytics
Better customer knowledge,
Major account teams at a Fortune 50 Computer Hardware Company rolled out social collaboration software allowing each team to collaborate on a dedicated account intelligence page. This allows them to share sales, marketing and technical materials for each account, and to coordinate and share insights on what they know internally about the account.
The challenge? How to find and integrate high-quality, relevant market insights that keeps each account team informed of the latest events impacting their accounts.
Targeted intelligence components from FirstRain were embedded into each account page. Easily configurable by each account manager via the FirstRain Web App, each account page gets highly relevant market intelligence for their critical accounts, such as:
FirstRain’s user experience and rich collection of companies, industries, business topics and event analytics proved to be the right collaboration tool for the company. It allows each team to better know their customers by selecting only the intelligence they need, and getting a continuous 360-degree personalized view on their accounts. This intelligence is also distributed daily to each team member through their iPads and personalized email briefs.
“We deliver customer intelligence on our global accounts that our sales team uses for account strategy. Our teams need this information to help them at the beginning of their account planning cycle, but we were challenged to find an distribute this kind of intelligence to our sales team in a cost-effective way. Our sales team liked how FirstRain content is packaged. They find it convenient that they can get FirstRain on their email, on their phones, and then can go in and see even more when needed. That flexibility blew our sales team away. We ended up trading out some existing vendors to secure funding for this intelligence from FirstRain.”
Customer Insights Director
Fortune 50 Computer Hardware Company
FirstRain provides the Company a rich market intelligence environment, seamlessly integrating web and social analytics so their teams can collaborate. Thanks to FirstRain, the Company has seen: