Oil & Gas. Jump Start Your Business.
Customer and market
intelligence to jumpstart a new
One integrated stop for
customer intelligence and
New sales opportunities and
better customer relationships
A Fortune 100 provider of refining, petrochemical and gas processing technologies needed customer intelligence that could shed light on their customers and uncover new sales opportunities for a newly created business unit immediately.
As with all complex technologies, generic Web searches, costly third-party subscriptions or research projects were not good enough to provide their new unit’s sales and marketing teams with industry information that was specific and timely enough to impact their business. Thus, the strategic marketing team took on the challenge of providing an analytics solution that could help their sales teams identify real-time business opportunities, monitor their key customers, and understand the dynamics of this important growth industry.
The company selected FirstRain to implement a true, one-stop market intelligence solution for their business. Not only was the integration of FirstRain into salesforce.com the smoothest application the IT team had ever experienced, but the ease of implementation, combined with excellent support and training from FirstRain, meant that the product could be fully deployed across the company within just a few weeks of making their decision.
With access to FirstRain, users can access their personalized analytics through various platforms including:
“FirstRain is enabling my team to help our sales force uncover new business opportunities—as they did recently when we found a new shale gas development thanks to FirstRain. Generic searches or costly research just can’t deliver as broad a scope of timely customer information as FirstRain can. FirstRain was easy for me to implement and is intuitive to use; we have deployed it to more than 80% of our sales and marketing professionals in less than three months.”
Business Development Manager
FirstRain has enabled marketing to deliver highly relevant industry and customer intelligence in a timely manner as they grow their customer base and brand. With FirstRain analytics, the new business unit can now: