Telecommunications. Information Advantage.
Marketing intelligence to meet
an entire organization’s needs
embeddable market intelligence
Precise knowledge, more
This Fortune 100 company uses social enterprise software for employees to collaborate and access needed intelligence. This portal is organized into three primary sections, each requiring customized sales and market intelligence for a range of different user groups:
The challenge? How to integrate fresh, relevant, high-quality analytics on every customer and competitor as well as corporate key market strategy initiatives.
Targeted marketing intelligence components from FirstRain were embedded into each topic page. Centrally configured by the marketing intelligence team using the FirstRain Web App, each page now gets real-time, highly relevant analytics on just the specific business lines that matter to the company, allowing them to:
“I use FirstRain to prepare for internal executive
presentations to discuss new opportunities and trends in my specific business segment.
Adoption is good within my team. When they need the content, they go to FirstRain and nowhere else.”
Leader of the Manufacturing Business
FirstRain analytics enrich the company’s social collaboration platform with customer and market intelligence that’s highly relevant to the business of every sales and marketing professional that requires it. Thanks to FirstRain, the company has seen: